Star Wars opens in cinemas, first Apple II computers go on sale, TV Mini Series “Roots” is aired, First commercial flight Concord, Elvis Presley Dies at the age of 42, NASA space shuttle first test flight, UK Jubilee celebrations, Roman Polanski is arrested and Charged, Alaskan Oil Pipeline completed, New York City Blackout lasts for 25 hours Quebec adopts French as the official language. Jimmy Carter is elected as the President of United States.

In 1977 Stan Besner of Ultra Palm found the original mould for the Goliath 2 in Holland. The first color they produced was a dirty blond, which years later developed into a black and brown model. The success of their experimental frame was brought to their attention at an Opti Fair in NYC when a client presented them with California Magazine showcasing a group of men wearing the Ultra Goliath 2 on the cover. 

Since it’s introduction the Goliath frame has become synonymous with power, conspicuous and spirited. The bold iconic frame becomes a global signature statement for celebrities, iconic figures, heads-of-state, entertainers, professionals and the fashion conscious.

It can be best recognized being worn by DMC of Run DMC, Micheal Cane, Harry Carey, as well as appearing on Ace Rothstein in the blockbuster film Casino and Elliot Gould in Oceans Eleven to name a few.